Privacy Policy

Effective Date: July 25, 2025 
Last Updated: October 4, 2025

1. Introduction

Hotel Response LLC (“Hotel Response,” “we,” “our,” or “us”) is committed to protecting your privacy and complying with applicable data-protection and electronic-communications laws, including:

• U.S. Telephone Consumer Protection Act (TCPA)

• A2P 10DLC SMS regulations

• CAN-SPAM Act

• California Consumer Privacy Act (CCPA/CPRA)

• EU General Data Protection Regulation (GDPR) and similar international frameworks

This policy explains how we collect, use, share, and protect personal data from visitors to our website, customers, and business contacts worldwide.

2. Jurisdiction & Global Approach

Our website is operated from the State of Georgia, USA and governed by U.S. law.

For individuals located in the EU/EEA, UK, or Switzerland, we apply equivalent protections and rely on the EU-U.S. Data Privacy Framework and/or Standard Contractual Clauses (SCCs) for cross-border data transfers.

3. Information We Collect

We collect personal data that you voluntarily provide or that is collected automatically when you interact with our website or services, including:

• Contact details: name, email, phone, job title, company/hotel affiliation

• Business prospecting data: from lawful public/commercial sources relevant to the hospitality industry

• Webform & funnel submissions: demo requests, downloads, registrations

• Advertising platforms & analytics: LinkedIn, Meta/Facebook, Google Ads, cookies, tracking pixels, IP address, browser/device information, site-usage data

4. Lawful Bases for Processing

We process personal data only where we have a lawful basis, including:

1. Consent – when you opt in to receive emails, SMS, or downloads

2. Contractual necessity – to deliver requested services, demos, or resources

3. Legitimate interest – B2B sales and marketing to hospitality professionals, improving our services, preventing fraud

4. Legal obligation – record-keeping or disclosures required by law

You may withdraw consent at any time without affecting the lawfulness of processing based on consent before withdrawal.

5. How We Use Information

Your personal data may be used to:

• Respond to inquiries and deliver requested resources

• Perform sales outreach (email, phone, SMS) with required consent

• Provide customer service and technical support

• Serve relevant digital ads and measure their performance

• Comply with legal or regulatory obligations and enforce our terms

6. Advertising & Outreach

We conduct advertising on LinkedIn, Meta/Facebook, Google Ads, and similar platforms under their terms.

We may contact industry-relevant professionals using lawfully obtained B2B lists or publicly available business contact data, always honoring applicable opt-out rights.

7. TCPA & A2P 10DLC SMS Compliance

We follow all applicable messaging laws:

• Consent is obtained via form opt-in, compliant inbound inquiry, or documented verbal agreement

• Each message discloses sender identity, purpose, and opt-out instructions (e.g., “Reply STOP to unsubscribe”)

• Message frequency: typically 1–4 per month (varies by campaign)

• Opt-outs honored immediately and logged securely

• We do not sell or share SMS data with third parties

• We do not send SHAFT content or spam

8. Cookies & Tracking

Our site uses cookies, pixels, and analytics tools to understand visitor behavior, improve experience, and support remarketing.

You may disable cookies in your browser; some features may then be limited.

9. Your Privacy Rights

Depending on your jurisdiction, you may have the right to:

• Access the personal data we hold about you

• Request correction or deletion of inaccurate or obsolete data

• Withdraw consent or object to processing for marketing at any time

• Request data portability (a copy of your data in a usable format)

• Lodge a complaint with your local data-protection authority (EU/EEA/UK/CH residents)

We respond to verified requests within 30 days (or the timeframe required by applicable law) after confirming your identity.

To exercise these rights, email [email protected] or [email protected].

10. Data Security & Retention

• Data is protected with SSL encryption, access-controlled storage, and role-based permissions within our CRM (HighLevel) and other vendors.

• We retain lead/contact data for no longer than 24 months after the last interaction or as required by law, then delete or anonymize it.

• We maintain logs of consent language, opt-in/out events, and messaging history for compliance.

• If a data breach is ever suspected, we will notify affected individuals and authorities as required by law.

11. Third-Party Processors & Transfers

We may share personal data with trusted service providers solely to operate and improve our services (e.g., CRM/communications platform HighLevel, secure cloud hosting, email delivery, analytics).

All third parties are bound by Data Processing Agreements requiring equivalent privacy and security measures.

International transfers outside your home country are safeguarded by the EU-U.S. Data Privacy Framework or SCCs.

12. Children’s Privacy

Our services are not intended for individuals under 18 (under 16 in the EU/EEA).

We do not knowingly collect data from minors; if discovered, we delete it promptly.

13. Changes to This Policy

We may update this Privacy Policy from time to time.

Updates will be posted on this page with a new “Last Updated” date, and where required we will seek renewed consent.

14. Contact Us

For questions, privacy-rights requests, or complaints, contact:

Hotel Response LLC
113 S. Perry Street, Suite 206 #12914
Lawrenceville, GA 30046, USA
Email: [email protected] | [email protected]
Phone: +1-404-800-7036