ATTENTION: hotel OWNERS
Transform Your Hotel with a Comprehensive AI & Automation Audit
Find out exactly where AI and automation will — and will not — create real operational and revenue impact in your hotel.
Are You Wondering If AI is Actually Worth It for Your Hotel?
PAUL WOODLEY, FOUNDER OF HOTEL RESPONSE
IS THIS YOU?
You hear nonstop noise about AI, but don’t know what’s real
Vendors promise automation will “fix everything”
You don’t trust generic demos or cookie-cutter setups
You want clarity before investing in software
You don’t want to automate broken processes
You need to protect your budget, not gamble with it
Don't worry, we can help!
Designed for independent and branded hotels exploring automation the right way.
Super Simple 3 Step Process
Step 1: 2-Hour Deep Dive
We review:
Your current systems and workflows
Where manual effort is happening
Where automation might help
Where automation would be a mistake
Step 2: Custom Automation Readiness Report
You receive:
A clear assessment of your AI readiness level
Where automation is justified, optional, or unnecessary
Risk areas where automation could hurt performance
A high-level opportunity map (not a tech stack pitch)
Step 3: Strategy Review Call
We walk through:
What automation makes sense now
What should wait
What should never be automated
Your safest next move
Ready to get started?
The AI revolution isn't coming – it's here.
Hotels are being marketed AI tools every day — chatbots, voice agents, CRMs, automations, analytics.
But adoption without strategy is where budgets go to die.
The winning hotels aren’t “more automated.”
They’re more intentional.
TESTIMONIALS
What others are saying
"This is EVERYTHING I have wanted in my business FINALLY coming to life"
PAUL AVINS
The Grown Up Business Coach
"In just weeks I have a clear marketing plan"
I would recommend Carly to anyone who wants to take the guesswork and stress out of online marketing and sales and learn from the best.
Who's This Perfect For
Independent & branded hotels
Ownership groups evaluating AI
Operators overwhelmed by vendor noise
Hotels unsure where to start with automation
Teams afraid of breaking what already works
Leaders who want clarity before spending
The Time to Act Is NOW!
Every month you delay clarity:
Vendors keep pitching
Teams stay confused
Budgets stay at risk
You don’t need more tools.
You need better decisions.
Limited spots available to ensure premium service delivery
INVESTMENT
AI & AUTOMATION AUDIT
$2,495
2 hour Deep Dive Strategy Session
Complete Analysis of your current systems
Review of sales and marketing processes
CUSTOM Implementation Roadmap
Step-by-step automation recommendations
1 hour Strategy Review CallClear Action steps for implementation
Strategic guidance to move you forward
Bonus: Your audit fee is fully redeemable against any implementation project when you choose us as your AI integration partner.
MEET THE FOUNDER & CEO
Hey, I'm Paul!
HotelResponse was built inside a branded hotel that went into a [flag-changed] receivership, where 96 active group programs and over $7M in pipeline had to be protected under extreme cost pressure.
Using the exact system behind this audit, we also generated $400K in new group revenue in under 60 days without adding payroll.
This audit exists to determine if your hotel is a fit for what’s already working in the marketplace.
28-year Full-Service Hotlier
Hotel Sales & Marketing Expert
AI & Automation Software Founder
AI & Automation Growth Architect
STILL NOT SURE?
Frequently Asked Questions
How long will the report take to come through?
Typically we will be able to generate your report for you within 2 weeks of the initial audit call. However, for more complex cases it may take a week or so longer
Is this an automation sales pitch?
No. This is a diagnostic, not a demo. We will look holistically at the hotel property's revenue generation which includes people, processes, and systems. Think of it like a strategy call on steroids. This is a custom-taylored report that involves actual conversations with your property team and your choice of "highest" level contact (i.e. owner, COO,EVP,VPS,RDOS, etc.)
Will you recommend tools?
Only if they are justified by the audit.
Is this per hotel or portfolios?
This is a per hotel offer. However, we offer portfolio packages with a retainer. Contact us for more information.
Do we have to use you to implement the suggestions outlined in the report?
No, not at all. You are very welcome to take the report back to your team for them to implement. However, if you do decide to use our services your £1500 audit fee can be fully redeemed against your service fee.
What is the refund policy if we aren't happy with the report?
Due to the nature of the project and the time involved in generating the report we are unable to offer a refund. However, we are happy to clarify any aspect of the report that you don't feel is covered in the debrief call.
What aspects of my business will the report cover?
1. Executive Summary
- Brief overview of the business.
- Key findings and proposed areas of improvement.
- Expected impact of AI and automation solutions.
2. Current Business Analysis
- Operations: Analyse workflows, bottlenecks, and manual tasks.
- Marketing Strategies: Evaluate current campaigns, content creation processes, and customer targeting methods.
- Sales Processes: Review lead generation, nurturing, and conversion processes.
- Team Productivity: Assess team roles, task distribution, and time utilisation.
- Systems and Tools: Document existing software and processes in place.
3. AI and Automation Opportunities
- Operations:
- Streamlining workflows (e.g., task delegation, reporting automation).
- Reducing manual data entry and error-prone tasks.
- Marketing:
- Automating social media content creation, scheduling, and analytics.
- Implementing AI-driven customer segmentation and personalisation.
- Utilising tools for email marketing and ad optimisation.
- Sales:
- Automating lead scoring and follow-ups.
- Implementing chatbots for customer service and FAQs.
- Team Collaboration:
- AI-driven task prioritisation and project management tools.
- Automating internal communication workflows.
- System Integration:
- Connecting disparate tools for seamless data sharing.
4. Proposed Tools and Solutions
- Overview of recommended tools (e.g., CRM, AI-powered marketing platforms, automation software).
- Comparison of options (cost, functionality, ease of use).
5. Potential Impact Analysis
- Time savings for the team.
- Cost reductions through increased efficiency.
- Expected sales and profit growth.
- Metrics to monitor post-implementation.
6. Implementation Roadmap
- Phased approach to deploying solutions:
- Short-term (quick wins).
- Mid-term (more complex integrations).
- Long-term (scalable automation strategies).
- Timeline and milestones.
7. Training and Change Management
- Recommendations for team training.
- Strategies to encourage adoption of new systems.
We already use AI
Yup. Most hotels are "planning" to use AI but do they really know how and more specifically where to use AI. Currently, most hotel's are putting thie trust into the Brand's AI initiatives. Currently, the major brands are deploying AI mostly in CRS and Loyalty APPs. This is not that. This is generative AI that handles actual customer service requests in real time (not-prompt-based) and qualifies leads and books appointments for the sales team if you choose.
READY TO IMPLEMENT AI & AUTOMATION?
Get Started Today!
About the In-Person Events
Twice a year, we gather for powerful in-person events.
Two times a year, Platinum members step away from the screen and join forces in person for a time of strategic acceleration.
These aren't your run-of-the-mill industry get-togethers. Our Platinum events are engineered to serve as launchpads for explosive growth.
How do we do it?
Breaking bread together: Nothing stirs up creative energy like shared meals and relaxed conversation. The best strategies often originate over dinner and drinks.
Non-stop networking and brainstorming: We take collaboration to the next level, creating an environment for constant ideation and problem-solving throughout the week.
Dedicated workshops: Our high-powered workshops provide you with invaluable time to strategize and implement new tactics. This is your opportunity to work ON your business, rather than just IN it.
These catalyst events take place in spring and fall, aligning with the seasons of change. So why not change the trajectory of your SaaS journey?
The Next Event is October 2024
February 2023
June 2023
"I used to be a total non-events person... But coming to Matt's events I realized that there's SO much value you can take from these things than if you didn't join.
Everything I listen to I'm like 💡 "I could use that for my own business!"
It's revealed aspects of my business that I didn't even know I needed to focus on. It's opened my eyes to what I should focus on more"
Chris L., LawHustle
Graham Lightner
Chief Operations Officer
Introducing Graham Lightner: the wizard behind the curtain, the operational prodigy who keeps the cogs of HL Pro Tools turning seamlessly. He's not just Matt's right hand man—he's the backbone, the pulse, and the driving force behind the engine of success that is HL Pro Tools.
Graham has a knack for operations and team building. He sees the big picture, sure, but it's the nuts and bolts that truly light his fire. He revels in the intricate dance of systems and processes, choreographing them into a performance that's as seamless as it is impressive.
He's a firm believer in the power of people, of culture, of creating an environment where everyone feels valued and empowered. He knows that a team's success is built on more than just tasks and targets—it's built on trust, respect, and a shared vision of excellence.
Melanie Knueven
Director of Operations
Introducing Melanie Knueven, the brilliant mind behind streamlined operations and efficient project management at HL Pro Tools. As the Director of Operations, Melanie has a remarkable talent for creating standard operating procedures and processes that bring harmony to projects, teams, and tasks.
Melanie's expertise lies in her ability to transform chaos into order. With a keen eye for detail and a passion for optimization, she crafts SOPs that become the guiding light for the entire team. She firmly believes in the adage "what gets measured gets managed," ensuring that every aspect of the business is meticulously tracked and improved upon.
As a true advocate of efficiency, Melanie understands that smooth operations are the backbone of success. By implementing her well-crafted processes, she empowers others to work seamlessly and achieve their full potential. Melanie delivers exceptional results and drives businesses forward with precision and purpose.
"If you're in the SaaS space, if you're an entrepreneur, if you're a marketer... I think this is a great fit. A lot of actionable advice + a lot of super inspiring stories and use cases. It's been an amazing experience, top to bottom."