Hotel Response™ – Messaging Compliance Policy

Effective Date: October 4, 2025
Last Updated: October 4, 2025

1. Purpose

This policy explains the rules all Hotel Response™ SaaS customers must follow when sending SMS, MMS, email, or voice messages through our platform.
Its goal is to protect consumers, comply with global laws, and safeguard the reputation and deliverability of your account.

2. Customer Responsibility

By using our platform, you agree that you are the Data Controller for all contacts you upload or message.

You must ensure you have a lawful basis (consent, contract, or legitimate interest) to contact each individual.

3. Consent Requirements

• You must use opt-in forms or documented verbal/written consent before sending marketing or promotional SMS or email.

• Consent must be freely given, specific, informed, and unbundled from other agreements.

• Pre-checked boxes are not allowed.

• You must keep records of how and when consent was obtained.

• For EU/EEA/UK contacts, you must comply with GDPR and any local laws.

4. Opt-Out Instructions

• All marketing messages must include an opt-out method (e.g., “Reply STOP to unsubscribe” for SMS, or an unsubscribe link in email).

• Opt-out requests must be honored immediately and logged.

• Do not re-subscribe a contact without obtaining new explicit consent.

5. Prohibited Content

You may not send:

• SHAFT content (sex, hate, alcohol, firearms, tobacco, or other illegal/restricted material)

• Fraudulent, deceptive, or misleading content

• High-risk financial schemes, payday loans, or similar prohibited categories

• Spam or unsolicited bulk messaging

• Messages violating carrier guidelines or CAN-SPAM requirements

6. Frequency & Identification

• Disclose typical message frequency at the point of opt-in.

• Clearly identify your business name in each message.

• Provide a way for contacts to get help (e.g., “Reply HELP for help”).

7. Data Security

• Maintain reasonable safeguards to protect personal data in your possession.

• Do not share or sell contact data obtained through the platform to any third party.

8. Enforcement

• Hotel Response™ may suspend or terminate messaging services for violations of this policy or any applicable law.

• Serious violations may be reported to mobile carriers or regulators.

9. Questions

For questions or suspected misuse of messaging, email: [email protected]