Built by a 20+ Year Director of Sales & Marketing Hotel Expert

The Hotel Sales Performance System

The Proven System That Increases Outbound Activity, Lifts Conversion, and Unlocks Hidden Revenue Already in Your CRM.

  • Clean, consolidate, and organize your entire CRM

  • Give your team a clear daily outbound rhythm tied to measurable goalsDeploy hotel-specific AI to multiply productivity

  • Deploy hotel-specific AI tools to pre-warm leads and capture inbound opportunities

  • Increase tentatives, bookings, pickup, and overall sales activity

  • Strengthen DOSM leadership and drive the results GMs and Regionals expect

If Outbound Doesn’t Improve, Pace Won’t Move.

What You See

  • Pace slipping week after week

  • Crossover targets not being met

  • Sales team staying “busy” with RFPs but pipeline isn’t growing

  • Catering pickup inconsistent

  • Daily activity reports look the same month after month

What’s Really Going On

  • Call reluctance—rooted in fear of rejection

  • CRM cluttered with duplicates and outdated contacts

  • Leads and inquiries not being worked consistently

  • RFPs and inbound leads getting surface-level follow-up

  • No structured outbound rhythm tied to goals

Most hotels think they have a lead problem. In reality, the biggest leaks are conversion and follow-up on the leads they’re already getting.

Designed for How Hotel Teams Actually Operate

Director of Sales

You get a proven system that helps you exceed group pace, surpass booking and activity goals, and demonstrate strong leadership through measurable revenue impact.

This program gives you structure, clarity, and tools that make your team more confident and productive every day.

General Manager

You get revived revenue, stronger pickup, improved conversion, and consistent outbound—giving you a clear path to hitting monthly and quarterly budget.

This reduces risk, strengthens forecast accuracy, and gives you the confidence that sales is working the plan.

Regional Operations & Sales Leadership

You get reduced volatility in your portfolio, improved sales productivity across multiple assets, and a repeatable framework that helps stabilize properties without adding headcount.

This becomes a scalable playbook your region can rely on.

A Proven Revenue Revival Framework Built for Hotel Sales Teams

1. Locate the Lost Revenue

We audit your CRM to identify dormant leads, lapsed groups, under-worked tentatives, ignored inquiries, past definites, and key accounts that have not been touched.


This creates immediate clarity on where revenue is leaking.

2. Extract & Clean the CRM (The First Domino)

We download, clean, dedupe, categorize, and structure your entire CRM.
Your team finally knows:

  • who to call

  • when to call

  • why to call

  • and what to say

A clean CRM eliminates hesitation, overwhelm, and guesswork.

3. Install a Daily Outbound Rhythm

We implement a repeatable sales operating system:

  • daily outbound blocks

  • structured call cadence

  • pre-built talk tracks

  • follow-up sequences

  • activity targets

  • performance tracking

This transforms outbound from “random effort” into “consistent production.”

4. Deploy Hotel-Specific AI to Multiply Output

We activate tools that support your team and increase conversion:

  • Hotel Core AI to capture every inbound missed call

  • LeadCatcher AI to pre-warm leads and create callbacks

  • CRM Boost to revive old contacts and lapsed groups

  • Review AI to improve reputation and boost booking confidence

Your staff focuses on high-value conversations while AI handles the heavy lifting.

What You’ll See in the First 30–90 Days

Improved Sales Performance

  • More outbound calls, emails, and follow-up

  • Stronger inquiry → tentative → definite conversion

  • New tentatives added weekly

  • Faster response times

  • A cleaner, more actionable CRM

Improved Financial Performance

  • Increased group and catering pickup

  • Stronger pace consistency

  • Better forecast accuracy

  • Higher revenue production without more staff

  • More confidence in month-end and quarter-end results

Case Result:

$400,000 in 60 days at a receivership hotel with one manager and one coordinator—using this exact methodology.

Flexible Engagement Options for Single Properties, Regionals & Ownership Groups

Single Property Engagement

For hotels needing immediate outbound improvement and CRM clarity.


Typical engagement: $10K–$15K depending on CRM complexity and team size.

Multi-Property / Regional Pilot

For regional leaders responsible for stabilizing performance across 2–5 assets.


Scope and pricing customized based on CRM systems, staffing, and objectives.

Portfolio Standardization Program

For ownership groups wanting a unified outbound, CRM, and AI system across a portfolio.

Custom design, rollout, and team enablement.

Led by a 28+ Year Hotel Sales Leader

Paul Woodley has spent more than two decades leading hotel sales & ops teams—from night auditor to Director of Sales & Marketing—across major brands including Starwood, Marriott, Hyatt, Hilton, Fairmont, Wyndham, and independent full-service properties from boutique to 900 room airport and city-centers.

This system was not built in a classroom or tech lab. It was built in real-world hotel conditions, including receivership, hiring freezes, and limited resources.

The result?
A repeatable system that generated $400K in 60 days at his last property—now available to hotels that need immediate and measurable sales performance improvement.

Frequently Asked Questions

How quickly can we expect results?

Most hotels see improved outbound activity, revived revenue, and a cleaner CRM within 14–30 days.

Do we need to hire additional staff?

No. This system is designed specifically to increase productivity without adding headcount.

Will this work with our existing CRM or brand system?

Yes. We work with all major hotel CRMs, including brand systems and independent platforms.

Is this consulting, training, or software?

It’s a hybrid system: consulting + outbound structure + CRM cleanup + AI implementation.

If Pace Is Behind or Conversion Is Soft, Waiting Another Month Isn’t an Option.

Let’s evaluate your CRM, outbound activity, follow-through patterns, and revenue gaps—and build a 30-day plan to increase group and catering production.

113 S. Perry Street, Suite 206 #12914, Lawrenceville, GA 30046 | Tel: 1-404-800-7036

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