These Terms of Purchase (“Terms”) govern your purchase and use of CRM Boost™, a proprietary revenue activation program owned and operated by Hotel Response LLC, a Georgia limited liability company (“Hotel Response,” “we,” “our,” “us”). By completing your activation, you agree to be bound by these Terms in addition to the general Terms of Service posted on hotelresponse.com.
CRM Boost™, including all:
scripts
processes
workflows
technology
systems
call frameworks
messaging sequences
training
proprietary CRM segmentation
dashboards
internal documents
design elements
and all underlying intellectual property
is owned exclusively by Hotel Response LLC.
Your purchase grants you a limited, non-transferable license for one (1) hotel property only.
You agree NOT to:
copy
reverse-engineer
distribute
publish
share
sublicense
or provide access to
any CRM Boost™ materials, workflows, or processes with any external organization, management company, vendor, competitor, consultant, or third party.
Any such action constitutes a violation of U.S. copyright and intellectual property law and may result in termination of service and legal remedy.
A CRM Boost™ activation includes licensing and support for a single hotel property.
Each property in a portfolio requires a separate paid license.
This ensures accurate attribution, reporting, compliance, and system isolation.
Hotel Response LLC operates CRM Boost™ as an independent contractor.
We do not act as:
employees
agents of record
hotel representatives
hotel management staff
All outbound callers, inbound agents, and AI workflows are operated by Hotel Response LLC associates, who have been vetted and trained internally.
Your hotel retains all responsibility for sales negotiations, proposals, contracting, and credit approvals.
Hotel Response LLC adheres to all:
A2P 10DLC registration requirements
TCPA regulations for automated and live outreach
CAN-SPAM Act requirements for email communication
Federal and state communication laws
Opt-in/opt-out rules
Time-of-day restrictions
Caller identification guidelines
The client agrees to:
provide accurate business information for 10DLC registration
maintain valid opt-in and contact permissions where required
not use CRM Boost™ to target consumers where prohibited by law
Hotel Response LLC reserves the right to suspend messaging if regulatory compliance cannot be maintained.
Hotel Response acknowledges and agrees that all customer data, contact records, lead lists, booking history, call recordings, transcripts, and any information provided by the client or generated through CRM Boost™ outreach activities belong exclusively to the client (“Hotel”).
Hotel Response acts solely as a data processor, not a data owner.
The client grants Hotel Response temporary processing rights only for the purpose of delivering CRM Boost™ services, including:
outbound re-engagement outreach
inbound call handling via AI
segmentation, tagging, and workflow routing
lead revival and qualification
reporting and revenue attribution
call recording and transcription for quality, compliance, and performance review
Hotel Response does not:
sell client data
license or redistribute client data
use client data for any purpose outside this Agreement
combine client data with other hotel data
share client data with other properties, brands, or management companies
Upon request, Hotel Response will provide the client with an export of:
revived leads
tagged/segmented contact records
conversation transcripts
call disposition logs
Hotel Response retains exclusive ownership of all:
proprietary workflows
AI configurations
call scripts
segmentation logic
tagging schemas
internal tools
platform setups
onboarding frameworks
which remain intellectual property of Hotel Response LLC and are not transferable or licensed beyond the terms of this Agreement.
The client agrees to:
Complete the onboarding form in full and provide accurate organizational information.
Attend the kickoff call or designate a qualified representative.
Provide timely responses to requests for business verification, 10DLC documentation, or system access.
Submit all required CRM export files before activation can begin.
Failure to complete onboarding may delay activation and may void portions of the performance guarantee.
The client agrees to provide a complete export of CRM contact records intended for outreach, including:
contact names
titles (if applicable)
company/organization
phone numbers
email addresses
prior inquiry details (if available)
any existing tags, notes, or statuses
The client agrees that:
All contacts provided are permissible for outreach under applicable laws
Data cleaning will occur inside CRM Boost™ only, not in the hotel’s internal CRM
Hotel Response is not liable for missing data, inaccurate data, or CRM export errors
The client is responsible for verifying data accuracy before submitting
The client agrees to:
Provide accurate business information necessary for A2P 10DLC registration.
Ensure that all contacts provided meet the hotel’s legal opt-in or business relationship requirements.
Maintain lawful data collection practices for all on-property lead sources.
Not request or instruct Hotel Response to send unlawful outbound messaging.
Hotel Response may suspend or limit messaging if compliance is jeopardized.
The client acknowledges that CRM Boost™ revives leads but does not close them.
The hotel’s sales team is responsible for:
Reviewing revived leads, transcripts, tags, and call notes
Responding promptly to qualified opportunities delivered by CRM Boost™
Handling all proposals, negotiations, contracts, and credit approvals
Conducting site tours, follow-up conversations, and booking tasks
Failure to follow up on revived leads may reduce attributable revenue and may void portions of the guarantee.
Hotel Response callers perform re-engagement campaigns only.
They:
provide hotel updates, offers, or announcements
verify planning timelines or group intent
disposition calls
transfer leads
schedule appointments when applicable
They do NOT:
sell hotel services
negotiate group rates or space
develop proposals
confirm availability
represent themselves as hotel staff
provide meeting specifications or contracting details
The hotel is responsible for all selling, conversion, and closing tasks.
The client agrees that:
CRM Boost™ access is limited to authorized hotel personnel only.
Platform credentials cannot be shared with other hotels or third parties.
Workflow configurations, scripts, AI settings, and all other system logic remain the property of Hotel Response LLC.
Phone numbers, dialer features, and 10DLC registrations cannot be transferred or ported out.
The hotel agrees not to copy, replicate, distribute, or reverse-engineer any elements of CRM Boost™ or Group Grow™.
To ensure accurate tracking and guarantee fulfillment, the client agrees to:
Review revived leads and update booking statuses when applicable.
Report booked revenue attributable to CRM Boost™ outreach or inbound activity
Maintain documentation supporting bookings tied to CRM Boost™ (contracts, BEOs, booking notes).
Notify Hotel Response of any discrepancies within seven (7) business days.
Attributable revenue must be trackable through call logs, transcripts, planner replies, or system tagging.
The client agrees to:
Maintain ongoing communication with Hotel Response during the activation period.
Alert Hotel Response of any operational or market conditions that may affect outreach (renovations, closures, staffing changes).
Respond to revived leads in a timely manner to prevent loss of revenue opportunity.
Notify Hotel Response of any issues with deliverability, telephony, or incoming calls.
Hotel Response will provide advisory support to help the DOSM and designated team members maximize CRM Boost™ features, including:
workflow navigation
understanding tag logic and dispositions
interpreting revived leads
recommended follow-up timing
technical guidance on system usage
The client acknowledges:
this support is advisory, not consulting
Hotel Response does not redesign internal CRM workflows
Hotel Response does not manage the hotel’s sales pipeline
CRM Boost™ is a done-for-you revenue activation service operated by Hotel Response LLC. The following deliverables are included as part of the CRM Boost™ activation unless otherwise specified.
Hotel Response will:
Clean and prepare the CRM export provided by the client.
Remove duplicate entries and standardize fields.
Import cleaned data into the CRM Boost™ platform.
Tag, categorize, and segment all contact records for outreach.
Apply proprietary workflows and disposition structures for tracking and reporting.
Hotel Response does not modify the hotel’s internal CRM, PMS, CRS, or BI tools.
Hotel Response will:
Register one (1) local telephone number for outbound and inbound messaging.
Submit the required business and campaign information for A2P 10DLC approval.
Configure carrier-compliant templates, messaging settings, and opt-out mechanisms.
Maintain compliance with 10DLC limitations, throughput caps, and regulatory requirements.
Carrier approval is not guaranteed and may be affected by hotel-provided documentation.
Hotel Response retains ownership of all phone numbers and telephony assets.
Configure Brianna Voice AI to receive inbound calls.
Build call handling logic, routing workflows, and voicemail workflows.
Enable call recording, transcription, and tagging.
Configure appointment-setting workflows to deliver leads to the client’s sales team.
AI agents operate using pre-approved scripts, intents, and behaviors defined by Hotel Response.
Hotel Response will perform one (1) primary outbound outreach campaign, which includes:
Hotel Response will perform one (1) primary outbound outreach campaign, which includes:
calling dormant contacts
delivering hotel updates or offers
uncovering planning timelines
identifying revived interest
qualifying inquiries
setting appointments when appropriate
tagging and documenting all outreach activity
Hotel Response callers are not responsible for selling hotel services, negotiating rates, discussing availability, or preparing proposals.
All calls are recorded and transcribed for quality control, compliance, and performance attribution.
Hotel Response will:
Distribute revived leads to the client’s designated sales managers.
Create basic lead-routing workflows for inbound and outbound leads.
Provide notifications, tagging, and assignment rules for proper follow-up.
Maintain logs, transcripts, and dispositions for revenue attribution.
Sales teams remain responsible for all follow-up, proposals, negotiations, and bookings.
After activation, Hotel Response will:
Monitor platform performance for 30 days.
Ensure inbound calls, outbound calls, and messaging operate as intended.
Provide revived leads, transcripts, and call summaries as they occur.
Track revenue attribution based on call tags, planner responses, and system logs.
Hotel Response does not manage hotel pipeline activities beyond lead revival.
Hotel Response will provide advisory support to help the DOSM or designated subordinate maximize CRM Boost™, including:
navigating workflows
understanding tag logic
interpreting lead dispositions
recommended follow-up practices
technical guidance for platform use
This support is advisory, not consulting.
Hotel Response does not modify or optimize the hotel’s internal CRM, PMS, or sales processes.
CRM Boost™ activation includes a 60-day platform license to the Hotel Response SaaS environment, which may include:
the Sales Accelerator Plan used during activation
multi-line dialer capability
inbound call routing
messaging and automation tools
AI agent tools
analytics and reporting
unlimited data usage under fair-use limits
After 60 days, platform access is governed by Section X (Term, License Duration & Post-Guarantee Options).
CRM Boost™ does not include:
writing proposals or contracts
managing pipeline or group production
quoting rates or availability
BEO creation or event detailing
PMS/CRS/CRM configuration
sourcing new planner lists
outbound cold prospecting to non-provided lists
staffing replacement
on-site sales support
sales coaching or consulting
redesign of hotel sales processes
additional phone numbers beyond the single allocated 10DLC line
Any additional services may be available under separate agreement.
The term of this Agreement begins on the date the client completes the CRM Boost™ activation form and remits full payment (the “Activation Date”).
The Agreement is considered fully fulfilled when:
Hotel Response completes the CRM Boost™ activation as outlined in Section 7; and
The hotel achieves a minimum of 10× the activation fee ($5,995) in attributable group, banquet, or catering revenue; or
Hotel Response completes one (1) additional round of outbound re-engagement calls as part of the performance guarantee described in Section X.
Upon fulfillment of the guarantee criteria, Hotel Response has no further obligations under this Agreement.
The CRM Boost™ activation covers a defined 30-day operational period beginning on the Activation Date, during which Hotel Response will:
prepare and activate the client’s contact list
perform outbound re-engagement calls
configure telephony and AI systems
distribute revived leads to sales managers
monitor system performance and routing
provide peer review and technical support
Activation tasks are performed within this 30-day window unless otherwise extended at Hotel Response’s discretion.
The CRM Boost™ fee includes a 60-day license to the Hotel Response platform, which may include:
one (1) dedicated 10DLC-registered phone number
call routing, voicemail, and AI call handling
the multi-line dialer used during activation (Sales Accelerator Plan)
unlimited platform data usage under fair-use rules
CRM tools, automations, and communication features
Platform access is granted solely for the purpose of operating CRM Boost™ during activation and supporting the revenue attribution process.
Hotel Response retains ownership of all platform components, phone numbers, workflows, and configurations.
Following the 30-day activation period, Hotel Response will monitor attributable revenue for up to 12 months from the Activation Date.
During this period:
revived leads may continue to convert
revenue may continue to attribute back to CRM Boost™
the client must provide documentation for any bookings linked to CRM Boost™ activity
Hotel Response will evaluate progress toward the 10× revenue guarantee
This is an attribution period only; it is not an extension of activation services.
If the hotel has not achieved the guaranteed $59,950 in attributable revenue within the first 60 days:
The client will receive continued access to Group Grow™ (the Hotel Response SaaS environment)
free of charge on a month-to-month basis,
until the guarantee is fulfilled.
This access includes:
inbound messaging
automations
conversation and lead management tools
unlimited data (within fair-use guidelines)
access to CRM Boost™ tagging and attribution reports
This access does not include:
multi-line dialer (unless upgraded)
new outreach campaigns
additional phone numbers
advanced workflows
AI agent redesign
CRM Boost™ activation tasks beyond the continuation round
Once the 10× revenue threshold is met, the month-to-month free access ends automatically.
After the guarantee is fulfilled, the client may:
Option A — Continue Using the Platform (Paid Subscription)
Group Grow™ Plan: $549/month
Sales Accelerator Plan (with triple-line dialer): $797/month
Option B — Downgrade From Sales Accelerator Plan
The client may downgrade to Group Grow™ at any time after guarantee fulfillment.
Option C — Cancel Platform Access
The client may cancel platform access at any time after the guarantee is fulfilled and the 60-day included license has ended.
No refunds or prorated credits are provided.
Hotel Response’s obligations under this Agreement are considered complete when:
the activation period is finished,
the continuation round (if required) is completed,
and the hotel reaches the guaranteed attributable revenue threshold.
Once these conditions are met:
platform access becomes optional
Hotel Response has no remaining service obligations
the Agreement is satisfied in full
CRM Boost™ requires full payment at activation.
The activation fee is non-refundable and must be paid in full via credit card or ACH prior to the commencement of any setup, data preparation, outreach campaigns, or telephony registration.
Payment constitutes acceptance of:
these Terms of Purchase
the performance guarantee
the licensing agreement
the platform usage terms
No work will begin until payment is successfully processed.
The CRM Boost™ activation fee is a one-time payment, covering:
the 30-day activation period
all setup, configuration, and outreach activities
the included 60-day platform license
fair-use unlimited data consumption
AI and telephony usage
the performance guarantee as described in Section X
There are no additional mandatory fees during the activation period.
Optional SaaS subscription plans (Section 8.6) are billed separately and only after guarantee fulfillment or voluntary continuation.
Due to the immediate labor costs, telephony registration fees, AI deployment, onboarding activities, and outbound calling operations initiated upon activation:
All CRM Boost™ sales are final. No refunds will be issued for any reason.
This includes, but is not limited to:
client delays or scheduling conflicts
failure to complete onboarding
failure to provide CRM exports
staffing changes at the hotel
changes in hotel strategy
lack of internal follow-up by hotel staff
dissatisfaction with call outcomes
change in market conditions
property renovations, closures, or brand conversions
The client acknowledges and agrees that the continuation guarantee replaces any refund entitlement.
Instead of refunds, CRM Boost™ includes one of the strongest guarantees in the hotel industry:
If the hotel does not achieve $59,950 in attributable group, banquet, or catering revenue within the applicable time period, Hotel Response will:
Complete one (1) additional round of outbound re-engagement calls at no additional cost; and
Continue providing access to the Group Grow™ platform free of charge on a month-to-month basis until the guarantee is fulfilled.
This guarantee is the sole remedy for performance-related concerns.
Because:
the product includes immediate labor, configuration, and telephony activation,
the performance guarantee provides full upside without financial risk,
payment is considered earned upon initiation of work,
the client agrees not to initiate a chargeback with their bank or credit card provider.
Any attempted chargeback will be considered a breach of this Agreement.
Hotel Response reserves the right to:
provide transcripts, logs, call evidence, and documentation to the processor;
pursue recovery of funds, fees, and damages;
suspend platform access;
terminate remaining support obligations.
By submitting payment, the client authorizes:
Hotel Response LLC
its payment processor (Stripe or equivalent)
and any third-party billing partners
to charge the provided payment method for:
the activation fee
optional SaaS subscription fees if the client opts in post-guarantee
any upgrades or add-on services explicitly requested by the client
This authorization remains on file for recurring billing if the client selects an ongoing SaaS plan.
Payment failures during optional SaaS subscription periods may result in:
temporary suspension of platform access
interruption of telephony
deactivation of dialer features
removal of AI agents
data archiving (after 30 days of nonpayment)
Hotel Response is not liable for lost leads, missed calls, or revenue opportunities resulting from nonpayment.
All fees are exclusive of applicable taxes.
The client is responsible for remitting all required local, state, or federal taxes based on their jurisdiction.
Hotel Response provides one of the strongest performance guarantees in the hotel sales and marketing industry. This guarantee replaces any entitlement to refunds and serves as the client’s exclusive remedy for performance concerns.
Hotel Response guarantees that the client will generate at least $59,950 in attributable group, banquet, or catering revenue (“Guaranteed Revenue Threshold”) within 12 months of the Activation Date.
If the Guaranteed Revenue Threshold is not met, Hotel Response will:
Complete one (1) additional round of outbound Re-Engagement Campaign calls at no additional cost; and
Continue providing access to the Group Grow™ SaaS platform free of charge on a month-to-month basis until the Guaranteed Revenue Threshold is achieved.
This continuation guarantee constitutes the sole performance remedy available to the client.
“Attributable Revenue” is defined as any group, banquet, catering, or meeting revenue that results directly or indirectly from CRM Boost™ activities, including:
outbound re-engagement calls
inbound call handling via Brianna™ Voice AI
inbound call handling via Frankie™ Conversational AI (SMS, Text, DM, Messenger)
revived planner responses
email or SMS follow-up sequences initiated through CRM Boost™
appointments set by CRM Boost™
any inquiry revived, re-engaged, or forwarded by Hotel Response
Revenue is attributable if it can be traced through:
call recordings
transcripts
tags and dispositions
planner replies
lead routing logs
CRM Boost™ system activity
documented evidence provided by the hotel
Revenue already in motion prior to activation does not qualify unless CRM Boost™ revived the contact or reactivated the conversation.
The client must complete all onboarding and provide:
a CRM export
required business information
10DLC verification documents
access and approvals needed for activation
Failure to complete onboarding may void the guarantee.
The guarantee remains valid only if the client:
Reviews revived leads and follows up promptly.
Provides documentation for bookings attributed to CRM Boost™.
Responds to Hotel Response communication requests.
Does not change CRMs or remove data required for attribution.
Does not restrict outbound or inbound outreach.
Allows callers to perform standard re-engagement activities.
Keeps all platform access credentials and numbers active during the attribution window.
If the client fails to follow up on revived leads, refuses recommended communication steps, or blocks platform usage, the guarantee may be voided.
If the Guaranteed Revenue Threshold of $59,950 is not reached within the first 60 days:
Hotel Response will provide:
10.5a — One Additional Round of Outreach
One (1) additional outbound Re-Engagement Campaign
Using the same validated contact list provided during onboarding
With the same scripting framework and messaging guidelines
This round is the full extent of additional outreach offered under the guarantee.
The client will receive:
10.5b — Free Group Grow™ Platform Access
ongoing platform access
inbound/outbound messaging
AI summaries and transcripts
basic calling and routing tools
lead management and conversation tracking
unlimited data (within fair use guidelines)
until the hotel achieves $59,950 in attributable revenue.
10.5c — What Is NOT Included
The continuation guarantee does not include:
additional data cleaning
new CRM exports
new phone numbers
new 10DLC registrations
additional AI agents or workflows
multi-line dialer access (unless upgraded)
additional sales activation labor
rewriting of scripts
consulting or sales coaching
creating or managing proposals
outbound prospecting to non-provided lists
This guarantee covers one additional activation cycle only, not unlimited service.
Hotel Response’s obligations under this guarantee are considered fulfilled when:
the Guaranteed Revenue Threshold is achieved, or
Hotel Response completes the continuation round, and
the hotel achieves the threshold afterward, or
the 12-month attribution window expires, whichever occurs first
Once fulfilled, Hotel Response has no further service obligations.
The guarantee is void under any of the following conditions:
The hotel does not complete onboarding.
The hotel fails to provide a CRM export.
The hotel restricts outreach or messaging.
The hotel blocks or disables the 10DLC number.
The hotel deletes required data during attribution.
Sales staff fail to follow up on revived leads.
The hotel changes CRMs mid-program without duplicate data provided.
The property undergoes closure, major renovation, bankruptcy, receivership change, brand conversion, or ownership transition impacting demand.
The hotel instructs callers to violate compliance laws.
The hotel attempts to port, copy, or reverse-engineer CRM Boost™ systems.
The continuation guarantee described in this section is the exclusive and sole remedy for any claims relating to:
performance
attribution
outreach volume
lead quality
platform usage
expected revenue outcomes
No refunds, credits, or additional service obligations apply beyond what is expressly stated here.
The guarantee is void, limited, or may be suspended if the hotel:
does not follow up with revived leads
fails to respond to planner inquiries
delays proposal or contract delivery
changes internal sales assignments without notice
lacks adequate staffing to pursue revived opportunities
fails to act on opportunities provided by CRM Boost™
ignores revived leads, tagging insights, or appointment requests
CRM Boost™ revives leads — it does not close them.
The hotel is fully responsible for all closing activities.
The guarantee is void, limited, or may be suspended if the hotel:
does not follow up with revived leads
fails to respond to planner inquiries
delays proposal or contract delivery
changes internal sales assignments without notice
lacks adequate staffing to pursue revived opportunities
fails to act on opportunities provided by CRM Boost™
ignores revived leads, tagging insights, or appointment requests
CRM Boost™ revives leads — it does not close them.
The hotel is fully responsible for all closing activities.
The guarantee may be void or limited if the hotel:
changes CRM systems during the attribution period
refuses or fails to provide a valid CRM export
provides incomplete, inaccurate, or corrupt data
deletes or loses data required for attribution
modifies data in a way that prevents attribution
restricts Hotel Response access to required tools
Hotel Response is not responsible for:
CRM breakdowns
PMS/CRS failures
data loss inside the hotel’s systems
internal mismanagement of revived leads
The guarantee does not cover outcomes affected by:
carrier delays or 10DLC registration failures
industry-wide A2P messaging restrictions
changes in carrier rules, fees, or throughput limits
client-provided data that cannot be registered
hotel-requested messaging restrictions
third-party outages (Google Cloud, HighLevel, Twilio, Mailgun, etc.)
anti-spam filters, email firewalls, or call-blocking technologies
Hotel Response has no control over carrier approval times, carrier blocking, or telecom infrastructure decisions.
Hotel Response cannot perform outreach restricted by:
lack of verifiable opt-in
insufficient business relationship documentation
invalid or unverified business information
hotel-requested messaging that violates federal or local law
regulatory changes affecting permissible outreach volume
If outreach must be paused or limited for compliance reasons, the guarantee may be adjusted or voided.
The guarantee is void or suspended if the hotel:
instructs Hotel Response to stop outbound messaging
restricts caller activities
limits the contact list or reduces data scope
prohibits follow-up workflows
blocks the AI agent from receiving inbound calls
limits access to the CRM Boost™ platform
refuses reasonable technical support requests
Hotel Response cannot guarantee revenue outcomes if required access is removed or obstructed.
The guarantee is void if:
the client misrepresents opt-in status of contacts
the client uploads or provides third-party lists without permission
the hotel attempts to use CRM Boost™ for cold prospecting to new lists
the hotel misuses telephony or violates compliance rules
the hotel attempts to copy, reverse-engineer, or replicate CRM Boost™ systems
the hotel shares workflows, scripts, or system access externally
Any of these may result in immediate termination of service.
The guarantee does not cover:
selling or negotiations performed by Hotel Response callers
proposal creation or availability discussions
issues caused by inaccurate instructions or delayed responses from hotel staff
AI misinterpretation resulting from unclear or incomplete client inputs
client dissatisfaction with tone, phrasing, or stylistic preferences
Caller and AI roles are limited to re-engagement, qualification, and lead revival only.
The guarantee does not apply to circumstances beyond Hotel Response’s control, including:
pandemics
industry shutdowns
government restrictions
property closure
brand termination
staffing strikes
severe economic downturns
local disasters affecting meeting demand
No provider can guarantee revenue in the absence of market functionality.
These limitations exist to clearly define reasonable expectations.
The continuation guarantee described in Section 10 is the exclusive remedy for performance-related concerns and replaces any other rights or entitlements.
No provider can guarantee revenue in the absence of market functionality.
To the fullest extent permitted by law, the liability of Hotel Response LLC, its officers, employees, contractors, agents, and affiliates (collectively, “Hotel Response”) is strictly limited as follows.
Hotel Response’s total cumulative liability for any claim arising out of or relating to this Agreement, CRM Boost™, the Hotel Response platform, Group Grow™, telephony services, AI services, or any related work shall not exceed the total amount paid by the client for the CRM Boost™ activation fee ($5,995).
No additional compensation, damages, refunds, credits, or reimbursements shall be owed under any circumstances.
Hotel Response shall not be liable for any:
lost profits
lost business
lost opportunities
lost data
reputational damage
indirect, incidental, special, exemplary, punitive, or consequential damages
business interruption
delays in booking or conversion
lost planner relationships
errors by hotel personnel
financial impact caused by lack of follow-up
failure to convert revived leads
inaccurate revenue forecasting
even if such damages were foreseeable or if Hotel Response was advised of the possibility of such damages.
Hotel Response is not responsible for:
hotel staffing shortages
management or ownership changes
internal communication breakdowns
sales team turnover
failures to deliver proposals on time
market-wide demand shifts
citywide cancellations or compression changes
renovation or closure impacts
pricing or revenue management decisions
loss of brand affiliation or franchise status
operational issues affecting booking ability
competitor pricing actions
CRM Boost™ revives leads; Hotel Response is not liable for the hotel’s ability (or inability) to convert those leads into business.
Hotel Response is not liable for:
telephony outages
AI misinterpretation
delays or failures in 10DLC approval
carrier-level blocking of messages or calls
SMS deliverability fluctuations
email spam filtering
HighLevel platform outages
Google Cloud infrastructure issues
vendor outages or API disruptions
missed calls due to client-side phone systems
data delays caused by third-party providers
Hotel Response relies on third-party infrastructure and has no control over their operational performance.
Hotel Response is not responsible for:
accuracy of the hotel’s CRM export
missing or incomplete contact records
invalid phone numbers or emails
outdated group or planner data
incorrect tagging or segmentation provided by the hotel
contacts who opt out or request no further communication
Bad data yields limited revivals; Hotel Response cannot guarantee outcomes tied to inaccurate or outdated records.
Hotel Response shall not be held liable for:
SMS or calling compliance issues caused by client-provided lists
lack of opt-in or business relationship verification
requests by the client that would violate TCPA, CAN-SPAM, or carrier rules
misuse of the 10DLC number by the hotel
unauthorized outbound messages sent by hotel personnel
If the client engages in non-compliant practices, the guarantee may be voided, and Hotel Response assumes no liability.
Hotel Response is not liable for:
improper use of workflows
deletion of data by hotel staff
unauthorized changes to messaging sequences
removal or disabling of AI agents
client modifications that interrupt lead flow
use of third-party integrations outside Hotel Response oversight
Client misuse or alterations void liability relating to performance outcomes.
These limitations are:
fundamental elements of the agreement
reasonable and customary for performance-based service providers
essential to the pricing structure of the CRM Boost™ program
The client agrees that:
Hotel Response would not be able to offer the CRM Boost™ program at its current price without these liability limitations
the exclusive remedy for performance issues is the continuation guarantee described in Section 10
Hotel Response LLC operates exclusively as an independent contractor.
Nothing in this Agreement shall be construed to create:
an employer–employee relationship,
a partnership or joint venture,
a franchise relationship,
a fiduciary relationship, or
a legal agency relationship under state or federal law.
However, the client acknowledges that CRM Boost™ is delivered as a white-labeled service, and as part of this operational model:
Hotel Response may communicate as the hotel for the limited purposes of:
lead revival,
re-engagement,
qualification, and
call handling or appointment setting.
This representational capacity is operational only and does not grant Hotel Response:
authority to bind the hotel contractually,
authority to negotiate rates or availability,
authority to extend pricing, discounts, or concessions,
authority to make commitments on behalf of the hotel, or
employment or legal agent status of any kind.
Hotel Response’s role is limited to reviving leads, qualifying planners, and routing opportunities to the hotel’s designated sales team for follow-up and conversion.
All selling, pricing, negotiations, proposals, site tours, contracting, and booking responsibilities remain solely with the hotel.
All human callers, contractors, and AI agents (including Brianna™) engaged in CRM Boost™:
are associates or contractors of Hotel Response LLC,
are not employees or agents of the hotel,
do not represent themselves as hotel staff beyond white-labeled operational scripts,
follow Hotel Response workflows and compliance guidelines, and
do not engage in selling or negotiation activities.
The hotel acknowledges that callers and AI agents act only within the scope of lead re-engagement and qualification.
Hotel Response LLC may operate CRM Boost™, Group Grow™, VoiceAI modules, or other services under branded names or DBAs (doing business as). These names:
do not represent separate legal entities,
do not establish any joint branding relationship with the hotel, and
remain wholly owned intellectual property of Hotel Response LLC.
No branding, assets, workflows, or creative content may be copied, reused, or distributed except as expressly permitted in this Agreement.
CRM Boost™ operates through a white-labeled version of the HighLevel platform (LeadConnector), supported by additional third-party systems including but not limited to:
Google Cloud Platform (hosting),
Twilio or equivalent telephony carriers,
Mailgun or equivalent email delivery providers,
OpenAI or equivalent AI providers,
workflow and API integrations.
These providers supply:
data hosting,
telephony routing,
messaging deliverability,
AI processing,
automations,
cloud security infrastructure.
Hotel Response has no control over the performance, uptime, policy changes, or operational behavior of these external vendors.
Hotel Response utilizes infrastructure with:
SOC 2–certified data centers,
encryption in transit and at rest,
PCI-compliant billing systems,
secure credential handling, and
role-based platform access controls.
Hotel Response does not store credit card information.
The hotel agrees to maintain confidentiality of:
platform credentials,
call logs,
transcripts,
revived lead information,
telephony routing details, and
system workflows.
Unauthorized sharing or external access voids all warranties and may void the guarantee.
Hotel Response provides no warranty regarding:
carrier approval times,
telephony uptime or routing reliability,
SMS or email deliverability,
AI interpretation or response variability,
third-party outages,
vendor infrastructure limitations,
changes in 10DLC regulations or carrier policies.
These factors fall outside Hotel Response’s control and do not constitute a breach of this Agreement.
The client agrees to indemnify and hold harmless Hotel Response LLC against any claims arising from:
hotel misuse of the platform,
misrepresentation of caller or AI identity,
unlawful outbound messaging,
violations of TCPA, CAN-SPAM, or 10DLC compliance,
unauthorized copying or sharing of intellectual property,
attempts to reverse-engineer CRM Boost™ workflows,
or activities by hotel personnel that deviate from the intended operational model.
This Agreement shall be governed by and construed in accordance with the laws of the State of Georgia, without regard to its conflict-of-law rules or principles.
Any dispute, claim, or controversy arising out of or relating to:
this Agreement,
CRM Boost™,
the Hotel Response platform,
any service delivered under this Agreement,
performance or nonperformance,
interpretation or enforcement, or
the validity, scope, or applicability of this arbitration clause
shall be resolved exclusively through binding arbitration administered by the American Arbitration Association (AAA) under its Commercial Arbitration Rules.
By entering this Agreement, the client knowingly and voluntarily waives:
the right to a jury trial,
the right to bring any lawsuit in state or federal court (except to enforce an arbitration award), and
the right to participate in court proceedings related to any dispute arising from this Agreement.
The client agrees that:
arbitration shall be conducted only on an individual basis,
no class actions or collective actions are permitted,
no representative or group claims may be brought,
the arbitrator may not consolidate claims of multiple clients or hotels.
This waiver is a material condition of this Agreement and may not be severed.
Each party shall bear its own costs, legal fees, and expenses associated with arbitration, except where otherwise required by Georgia law.
The arbitrator may award only:
actual damages permitted under the Agreement,
and fees required to enforce this clause.
Punitive damages, consequential damages, and emotional distress damages cannot be awarded.
Hotel Response retains the right to seek immediate injunctive relief in a Georgia court of competent jurisdiction to:
protect its intellectual property,
prevent misuse of its platform,
prevent unauthorized copying or distribution of proprietary systems, scripts, or workflows,
enforce confidentiality,
enforce non-disclosure obligations,
enforce licensing limitations.
Such actions do not waive or nullify the arbitration requirement for all other disputes.
This arbitration provision:
survives termination of the Agreement,
survives completion of services,
survives cancellation or expiration of platform access,
binds both parties and their successors or assigns.
This Agreement constitutes the entire understanding between the parties with respect to CRM Boost™, the Hotel Response platform, and all related services.
It supersedes all prior:
proposals,
representations,
conversations,
emails,
marketing materials,
understandings,
or agreements (whether written or oral).
No other agreement or promise is binding unless made in writing and signed by both parties.
No amendment, modification, or waiver of any provision of this Agreement shall be valid unless:
made in writing,
clearly identified as an amendment, and
executed by an authorized representative of Hotel Response LLC.
Hotel staff, callers, support agents, or contractors are not authorized to modify the Agreement verbally or in writing.
The client may not assign, transfer, or sublicense any rights or obligations under this Agreement without the prior written consent of Hotel Response LLC.
Hotel Response may assign this Agreement to:
an affiliate,
a successor entity,
or an acquiring company
without requiring client approval.
Platform licenses and phone numbers are not transferable under any circumstance.
If any provision of this Agreement is deemed invalid, unlawful, or unenforceable by a court or arbitrator:
the remaining provisions remain in full force and effect;
the invalid provision shall be modified to the minimum extent necessary to render it enforceable;
if modification is not possible, the provision shall be severed entirely.
This ensures the Agreement remains enforceable to the fullest extent allowed by law.
No failure or delay by Hotel Response to enforce any provision of this Agreement shall constitute a waiver of that provision or any other provision.
A waiver is binding only if expressly stated in writing by Hotel Response.
Formal notices under this Agreement must be delivered to:
Hotel Response LLC
Attn: Legal & Compliance
113 S. Perry Street
Lawrenceville, GA 30046
[email protected]
Notices are considered effective upon:aw.
email confirmation delivery, or
three (3) business days after mailing by certified U.S. mail.
Operational communications (updates, questions, logistics) may be handled via email, SMS, or internal messaging tools.
The following sections survive termination, expiration, or fulfillment of the Agreement:
Data Ownership (Section 5)
Client Responsibilities (Section 6)
Scope & Deliverables (Section 7)
Term & License Rules (Section 8)
Payment Terms (Section 9)
Performance Guarantee (Section 10)
Exclusions & Limitations (Section 11)
Limitation of Liability (Section 12)
Independent Contractor Status (Section 13)
Arbitration & Governing Law (Section 14)
All confidentiality and intellectual property provisions
These obligations remain in force even if the operational services have been completed.
Headings are included for convenience only and do not affect interpretation.
Words in the singular include the plural and vice versa.
References to “including” mean “including but not limited to.”
By completing the CRM Boost™ activation:
making payment,
submitting the activation form,
or accessing the platform,
the client agrees that they have read, understood, and accepted this Agreement in full.
Electronic assent (clicking “Agree,” submitting the form, or paying the invoice) constitutes a binding legal signature.